Across Australia, family farms are under pressure — squeezed by low prices, rising costs, and the growing dominance of corporate supply chains. When beef is treated like a commodity, care disappears, and so does quality.

Pete’s Meats is different. We work directly with regenerative farmers who raise cattle with care for the land, the animals, and the next generation. No chemicals. No corner-cutting. Just honest, premium raw beef — delivered straight from the farm to your dog’s bowl.

The old system isn’t working. It’s time for something better.

We’re not just selling dog food — we’re building a movement. One that puts farmers back in control, rewards care and craftsmanship, and breaks the stranglehold of the commodity system. If you're a producer who takes pride in your animals, your land, and the food you raise, we want to hear from you. We’re calling on Australia’s best farmers — those who’ve quietly done things the right way for generations — to step forward and join us. Let’s change this industry from the ground up.

We are creating a farmer to consumer platform where everyone wins. You the consumer, our beautiful pooches and our generational Aussie farmers.